Back in April I was following a few of my peeps on twitter when someone posted a tweet about a group of three musicians who were putting together a west coast tour called The Vespa Experiment with sponsorship from Vespa USA. As an extension of the “Go Green” campaign Vespa was providing three musicians with scooters and they were planning a ride from LA to San Francisco with stops along the way to play small venues. Usually these marketing things don’ t really catch my eye, but I became more interested when I began to look into the back story and found out that Jason Reeves, one of the singer song writers, had started his career in Iowa City Iowa and had become one of Myspace’s most successful artists. To date his songs have gotten more than 6 million plays. Those are big numbers on or off the Internet.
I became even more curious, when I read Brian’s post over at 2strokebuzz, where he rightful railed about the miss-perception that scooters can make a significant impact on our environmental problems (bring on the hate mail).
I hope you will take a minute and listen to what Jason has to say about all this and make your own judgement about the Vespa marketing machine. I found Jason to be unpretentious and surprisingly reserved. It reminded me of what most of us were like when we first got into scooting. I say it’s all about enjoy the ride. It doesn’t need to really be any more complicated than that. With all the strong personalities in scooting, it’s nice to talk with someone who is low key and far from fanatic about things. Jason is new to scooting, but hopefully the scooter bug will stick with him long after he does 450 miles on a Vespa GTS.
I would like to thank Jason for taking time out of the tour to speak with me and also thank TJ at Warner Brother Records for helping put the interview together.
Day 9 – The Vespa Experiment